Fashion Week is a constant flurry of events, creativity, and connection. From early-morning meet ups to late-night dinners, to my appearance at the Modern Day Wife’s Meet Me In New York summit, the pace is relentless, demanding both stamina and style. For working moms like me, it’s not just Fashion Week that’s busy—it’s life itself. We’re always on the go, juggling schedules, kids, and careers, needing solutions that truly work.

Did you know that women-led businesses account for 42% of all companies in the United States, contributing nearly $1.9 trillion to the economy? Many of these innovations are created by women for women, addressing the unique challenges we face every day. That’s where Hauvant comes in. As I dash around town this week, I can’t help but think about this incredible brand, created by a woman with a vision that speaks directly to working moms like us. She didn’t just create footwear—she created a solution born of experience, designed to empower us as we take on the world. This is why women-led innovations shine.

Where Innovation Meets Reality

When you’re constantly in motion, comfort can’t be an afterthought. Hauvant understands this better than anyone. Built with bio-based foam technology and soft-knit uppers, these heels are engineered to support you through the longest of days without sacrificing style. Imagine being able to tackle back-to-back meetings, pick up your kids from school, and still feel like you could take on the world—all without swapping your shoes.

As a busy mom and CEO, I know firsthand how rare it is to find a pair of shoes that you don’t want to kick off the moment you walk through the door. Hauvant changes the game by creating heels that prioritize comfort without compromising on elegance. This is innovation at its finest, addressing the real needs of women who live full, dynamic lives.

For working moms who are constantly on their feet, whether chasing toddlers or delivering presentations, Hauvant offers the comfort we need while keeping us looking polished and professional. It’s a reminder that we shouldn’t have to choose between practicality and sophistication.

Designed for More Than Looks

When we talk about design, it’s not just about appearances. True design considers the user’s experience at every step. Whether it’s the intuitive fit of a shoe or the sustainable materials used to craft it, the design is about connecting with the end user’s needs and values.

For Hauvant’s founder, Parisa Saki, her commitment to sustainability is a perfect example of this principle. Hauvant’s shoes are crafted using eco-conscious materials, reflecting an understanding of how deeply today’s consumers care about reducing their environmental impact. This approach highlights the importance of creating products that align with broader global priorities—because style should never come at the planet’s expense.

This isn’t just about fashion—it’s about making choices that resonate with the lives we lead and the future we hope to create.

This commitment to thoughtful design goes beyond aesthetics. It’s about embedding meaning into the things we use every day, turning even something as simple as a pair of shoes into a statement of purpose and care. This broader perspective reminds us that every purchase is a vote for the kind of future we want to see, and many women-owned companies are following suit.

Empowering the Modern Mom

Life as a working mom is a masterclass in adaptability. From balancing professional demands to meeting the needs of a family, modern motherhood is a constant exercise in prioritization and resilience. Products that understand and support this reality—like Hauvant’s heels—are about more than convenience; they’re about empowerment.

Parisa’s story speaks to this perfectly. She created Hauvant not just for professional women but for anyone who needs to move through life with confidence and ease. Her journey to develop a shoe that meets these needs was inspired by her own experiences, highlighting how the most impactful innovations often arise from personal experience and lived challenges.

But beyond individual stories, this is part of a larger cultural shift toward creating solutions that prioritize people’s real lives. Empowerment comes in many forms—whether it’s through products, policies, or community support—and the ultimate goal is to help people thrive in all aspects of their lives.

The Importance of Innovation by Women, for Women

There’s something powerful about solutions designed by people who truly understand the problem. Hauvant was born from the idea that women shouldn’t have to compromise between comfort and fashion. Whether you're leading a presentation, chasing after your kids, or catching up with friends over dinner, Hauvant ensures you stay comfortable and confident all day long. When a creator deeply understands the problem they’re solving, the result is often a product that feels intuitive and transformative.

This approach is a reminder of how much potential lies in listening to lived experiences. Whether it’s designing a shoe, launching a business, or advocating for change, the most impactful work often starts with asking, “What do people truly need?” By centering those needs, creators like Parisa are not only challenging the norms of industries but also setting new standards for what innovation can achieve.

Living with Purpose and Intention

Fashion Week magnifies the hustle, but it also reminds us of the importance of living with intention. The tools we choose to integrate into our lives—whether a pair of thoughtfully designed heels or an approach to simplifying our routines—shape how we move through the world.

Hauvant offers something rare: balance. The sleek, design-forward aesthetic blends seamlessly into any wardrobe, from power suits to casual dresses. These shoes aren’t just functional—they’re fashionable in a way that feels effortless.

By prioritizing tools and solutions that align with our needs and values, we create space for a more meaningful, purpose-driven life. Whether it’s in our careers, our personal lives, or the small decisions that shape our routines, living with intention allows us to move forward with clarity and confidence.

Step Confidently into Your Future

At the heart of my work is a commitment to highlighting businesses that empower and uplift moms in business. These are brands that not only meet the unique challenges we face but also inspire us to push boundaries and redefine what’s possible. As I reflect on this woman-led innovation, I’m struck by the broader message it sends: that we deserve solutions designed with our needs in mind. Hauvant isn’t just a shoe for now; it’s a shoe for the future, built to support and inspire the busy, ambitious women who wear them.

Fashion Week may be about celebrating creativity and style, but it’s also a reminder of the incredible strides women are making in every industry. Hauvant is a testament to what happens when women create with purpose, blending innovation, sustainability, and elegance into a product that truly serves.

If you’re ready to experience the difference for yourself and gain a little bit of reprieve in your busy week, visit Hauvant.com and join the waiting list today or swing by their booth at SXSW to try on a pair. Don’t miss the opportunity to experience unparalleled comfort and style. Because when your shoes work as hard as you do, there’s no limit to where you can go.

Innovation in Motion: Redefining Modern Life Through Purposeful Design