Meet Erika Hanafin, Sophisticated Leader and Compassionate Advocate

Erika is a 5x acquisition business leader, strategist, startup advisor, and passionate advocate for empowering moms in business.

As a devoted mother & stepmother herself, Erika understands the unique challenges of balancing ambition with motherhood—and has dedicated her career to helping women thrive in both roles.

As the former CEO of HeyMama, the largest membership community for entrepreneurial moms, Erika led a transformational turnaround and guided the company to a successful acquisition—her fifth to date. Under her leadership, HeyMama reached over 400 million mothers worldwide, delivering tools, connections, and support to help them succeed in business and life.

Erika is also the co-host of the podcast “Leaning into Being” with Amri Kibbler, where they explore real-life challenges and share actionable strategies at the intersection of motherhood, business growth, and personal well-being.

With deep expertise in business growth, culture transformation, and values-driven leadership, Erika is a trusted voice for women ready to scale sustainably, fundraise strategically, and lead powerfully—on their own terms.

momumental moments

MOMumentalMoments

momumental hub

MOMentum Hub

ambitious moms

support for moms

life transitions for moms

mompreneur support

motherhood and business

co-parenting and entrepreneurship

Speaking on Acquisition + Fundraising + Organizational Culture

Book Erika Hanafin for your next event and give your audience actionable insights on entrepreneurship, leadership, and the realities of building a business while balancing motherhood. With a proven track record of transforming businesses and empowering women, Erika delivers engaging, thought-provoking, and results-driven talks.

Sel (Sue-Ellen) Watts | Founder, wattsnextpx

“Working with Erika Hanafin the CEO of HeyMama, has been an inspiring journey. Her remarkable blend of professionalism and genuine care sets her apart as a leader. As a Management Consultant I’ve had the opportunity to support her during a particularly challenging business transition, her deep experience and strategic acumen shone brightly, guiding her team with confidence and grace to a successful outcome. Erika is not just a business leader; she's a visionary who builds meaningful connections and fosters a culture of success. Working with her is always a privilege.”


What They Are Saying

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What They Are Saying 〰️

Laura Bull | Founder, The Brand Mgmt Co

“Erika’s experience in funding models, acquisitions, and org culture makes her a fantastic CEO, and her compassionate and empathetic approach makes her a natural-born leader. Her leadership doesn’t just drive profits - it creates lasting impact and unlocks potential that others would miss.”

Partner with MOMumental Moments

Want to partner with this growing network of entrepreneurial moms? Let’s collaborate to elevate the next generation of leaders in business and motherhood—while ensuring your products and services get seen by your target audience. Email us here.

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