She sold five companies.
Now she is building what matters most.
The modern voice for women's reinvention, identity evolution, and modern motherhood. CEO. 5x acquisition leader. Co-Founder of NEON ID. Founder of MOMumental Moments®.
For more than two decades, Erika has led teams through five acquisitions, built movements from scratch, and helped women raise millions in funding. She does not talk about reinvention. She has lived it. Pregnancy at 40. Divorce. Co-parenting. Blending a family of four boys. This is not a brand built on content. It is a brand built on results and real life.
She does not give talks. She shifts rooms.
Keynotes. Panels. Conversations that change the trajectory of the room.
The modern voice at the intersection of women’s reinvention, identity evolution, and modern motherhood.
Erika Hanafin Austria is the modern voice for women navigating motherhood identity, divorce, blended families, ambition after 40, and the emotional transitions that shape who we become.
She has lived the transitions she writes about. Pregnancy at 40. Motherhood identity shifts. Miscarriage. Early perimenopause. Divorce. Co-parenting. Blending a family of four boys. Each chapter demanded a reinvention she had not planned for. Each one revealed something true about who women become when life asks more of them than they expected.
For more than two decades, she worked inside early-stage companies and high-growth startups, leading teams through five acquisitions and helping women raise millions in funding. That operational credibility is woven into everything she creates.
She co-founded NEON ID, a personality science platform built on HEXACO, one of psychology’s most validated frameworks. It maps who you truly are and turns that into content, communication, and connection that actually works. Erika’s own profile: Emerald + Ruby + Sky. Organized. Confident. Daring. It shows up in everything she builds.
Erika’s work sits at the rare intersection of lived experience and leadership depth. She is not a life coach. She is not a wellness brand. She is a woman who has built, broken, rebuilt, and emerged, and who has made it her mission to lead others through that same becoming.
She is the founder of MOMumental Moments®, a trademarked movement honoring the small and large moments that shape women’s lives and identities, and the creator of MOMumental Reinvention, a storytelling-driven Substack community exploring motherhood, ambition, emotional leadership, and modern womanhood.
Reinvention isn’t just possible. It’s powerful.
Join the women reading MOMumental Reinvention.
Subscribe Free →She doesn't just speak. She sits at the table.
Top 50 Women Leaders 2024 recognized by Congresswoman Jen Kiggens
A track record people notice.
Every conversation is proof.
10 podcast appearances and counting. Plus a new show launching soon. Co-host of Leaning Into Being with Amri Kibbler.
The publication for women rebuilding everything.
Raw. Literary. No performance. Every essay is a future book chapter. 35%+ open rates (industry avg: 21%). The most underserved, highest-value demographic in media.
Erika's Signature Conversations
She speaks where women are ready to reflect, recalibrate, and step into the next era. Her talks blend lived experience, storytelling, emotional leadership, and strategic insight.
Pepperdine University SEC · Fierce Lab Live · Advertising Week · Yelp Women In Business Summit · Luminary Summit
Work With Erika
Erika works with partners building something meaningful. Thoughtful. Values-aligned. Story-driven. Never transactional. All engagements begin with a conversation.
Best fit: Wellness · Professional development · Financial tools · Women-led businesses · Education · Social impact
The proof is in the people.
Real words from readers, collaborators, and national press.
“Her remarkable blend of professionalism and genuine care sets her apart as a leader. Erika is not just a business leader; she’s a visionary who builds meaningful connections and fosters a culture of success. Working with her is always a privilege.”
Sel W.
Founder, wattsnextpx
“Erika’s experience in funding models, acquisitions, and org culture makes her a fantastic CEO, and her compassionate and empathetic approach makes her a natural-born leader. Her leadership doesn’t just drive profits — it creates lasting impact and unlocks potential that others would miss.”
Laura B.
Professional Colleague
“Not sure how I got on this distribution/newsletter but grateful I did! I was laid off a week ago today and this really resonated with me!”
Colleen
Reader, MOMumental Reinvention
“We trademarked a movement called Motherhood Belongs on the Resume… to tear down the cultural bias against mothers that’s impacting their careers, and recognize motherhood for what it really is: truly a training ground for leadership.”
WDBJ7
Roanoke, VA — News Interview
“I loved this post and so needed the reminder! It is so true how we never feel ready and so we need to get out of our head and just do the thing. Thanks for writing this!”
Michelle V.
Founder & Executive Director
“Love this, as someone who has struggled with the difference of fear and clarity and how they can also live together, I found it super helpful!”
Christine D.
Restacked with personal comment
“Encouraging women to add a mother title on the resume to highlight extra skills.”
WUSA9
Great Day Washington
She didn't just talk about digital identity.
She co-built the platform.
NEON ID is a personality science platform built on HEXACO, one of psychology's most validated frameworks. Erika co-founded it because she believes who you are should drive how you lead, create, and connect. It maps who you truly are and turns that into content, communication, and connection that actually works.
Erika believes in humanizing AI. In a world racing toward automation, NEON ID stands for something different: digital identity ownership, mental health sustainability, and building technology that protects who our kids become. Human before machine. Always.
Erika's NEON ID Role: The Executor & Strategist
Business-building. Operations. Leadership. High C (Emerald) + High X (Ruby) = disciplined energy meets bold leadership. That combination shows up in every company she has built, every community she has led, and every essay she has written. That is NEON ID working.
"Women reinvent privately. They emerge publicly. And when they do, they enter their next era."